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  • Summative Evaluation of "Earth & Sky" Radio Shows in Three Public Radio Markets
    Date: 12/27/1993
    Resource Category: Summative
    Earth & Sky is a two-minute public radio science series about environmental sciences, earth sciences, and astronomy. As broadcast of the series expanded across the U.S., Multimedia Research implemented summative evaluations of listeners in three different radio markets. The evaluations focus on whether listening to the series influences adults ... »
  • Penicillin Exhibit Front-end Visitor Survey Report
    Date: 04/12/1993
    Resource Category: Evaluation Reports
    The Brooklyn Historical Society is planning a new exhibit that will focus on the development of penicillin in Brooklyn. In order to get information about potential visitors' knowledge of and interest in the topic, a survey of 40 people was conducted. The exhibit team's desire was to find out how much people know about penicillin; what they want to ... »
  • Executive Summary of Summative Evaluation of The Universe By Powers Of Ten
    Date: 02/22/1993
    Resource Category: Summative
    Prototype exhibits of "The Universe by the Powers of Ten" illustrated in three dimensions an exponential journey away from earth. The goal of the summative evaluation, implemented by Multimedia Research, was to assess the educational impact of the exhibits and accompanying interpretive techniques, for both non-school adult and teen samples and 6th ... »
  • Case Study: Evaluation of an Exhibit Design Horse Tales--An Evolutionary Odyssey
    Date: 01/01/1993
    Resource Category: Peer-reviewed article
    In this paper, Margaret Marino of the New Mexico Museum of Natural History discusses methodology and findings of an extensive summative evaluation of the "Horse Tales--An Evolutionary Odyssey" exhibit. This permanent exhibition on the history, biomechanics and importance of the horse in the southwest premiered at the New Mexico Museum of Natural ... »
  • A Formative Evaluation of Habitat Africa's Thirsty Animal Trail Prototype Series
    Date: 01/01/1993
    Resource Category: Peer-reviewed article
    This paper presents research methodology and findings from a formative evaluation of the "Habitat Africa! Thirsty Animal Trail" exhibit at the Brookfield Zoo. This exhibit intended to encourage visitors to imagine themselves as thirsty animals trying to gain access to a waterhole safely. The appendix of this paper includes copies of the interview ... »
  • Evaluation for an Historic House Museum: The Moody Mansion as a Case Study
    Date: 01/01/1993
    Resource Category: Research Case Study
    This paper discusses how audience research can help staff at historic houses monitor the quality of their offerings and attract visitors. It provides a review of evaluation efforts at one historic house, the Moody Mansion and Museum, from the perspective of the museum director, Patrick H. Butler III, as well as an evaluator, Ross J. Loomis of ... »