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  • InformalScience.org User Study Infographic
    Date: 10/26/2016
    Resource Category: Audience Study
    This infographic presents a visual summary of a user study of the InformalScience.org website, which was conducted in 2016. The study used online surveys, task-based interviews, and web analytics to explore the following questions: (1) Who are the site's users and what content do they value? (2) Does the site clearly convey its purpose to visitors ... »
  • InformalScience.org User Study
    Date: 10/15/2016
    Resource Category: Audience Study
    InformalScience.org is an online collection of resources designed to serve a broad community of professionals whose work relates to informal education in science, technology, engineering, and math (STEM). Funded by the National Science Foundation and managed by the Center for Advancement of Informal Science Education (CAISE), InformalScience hosts ... »
  • Global Warming’s Six Americas: A Science Museum of Minnesota Audience Segmentation Analysis
    Date: 01/01/2011
    Resource Category: Evaluation Reports
    Using an instrument developed by the Yale Project on Climate Change and the George Mason University Center for Climate Change Communication, The Science Museum of Minnesota conducted a survey of their visitors to learn about their visitors' attitudes toward global warming. Based on the results of this survey, Science Museum of Minnesota visitors ... »
  • Communicating Climate Change 2009 Audience Research Results
    Date: 10/01/2009
    Resource Category: Evaluation Reports
    Communicating Climate Change (C3) is a National Science Foundation (NSF) funded project to foster innovative partnerships between research centers, the media, and science centers. David Heil & Associates, Inc. (DHA) is providing front-end, formative, and summative evaluation for the project. This report summarizes findings from Year 1 audience ... »
  • What Happens After They Leave? Visitors’ Follow Up Behaviors to their Museum of Science Experiences
    Date: 07/01/2007
    Resource Category: Audience Study
    It is relatively unknown what impact the Museum of Science has on its visitors once they leave our doors. This study aims to create a baseline understanding of how visitors follow up on what they have learned at the Museum. We examined follow up interviews from the Star Wars: Where Science Meets the Imagination exhibition evaluation and some of ... »
  • Science Friday Summative Evaluation Phase One: Focus Groups about "Basic Research"
    Date: 12/02/2002
    Resource Category: Summative
    This document reports on the first phase of a summative evaluation of Science Friday's expansion to examine the importance of research as a theme underlying all science and technology changes. In this phase of the evaluation, in-depth qualitative discussions concerning public understanding of basic research were held with listeners of Science ... »
  • Feasibility and Viability of Science Media Review Concept
    Date: 06/25/2001
    Resource Category: Audience Study
    Using focus group methodology, exploratory research was carried out to assess the feasibility and viability of presenting to the public an on-going review of new findings or issues in major fields of science research. This study examines (1) the American public's current habits in receiving science information from media; (2) the public's ... »
  • Gender Differences in Interest in Contemporary Science Topics
    Date: 02/01/2001
    Resource Category: Conference Proceedings
    As part of a focus group exploratory study into the feasibility of presenting to the public an on-going review of new findings or issues in major fields of science research, 128 adult participants noted which two of ten contemporary science research areas they were most interested in. Of note is the fact that all classification variables (except ... »
  • Summative Evaluation of "Everest": Student Audience Study
    Date: 06/29/1998
    Resource Category: Summative
    The summative evaluation with middle school students focused on three major outcomes: (1) To what extent did the film appeal to middle school viewers? (2) To what extent did the film achieve its intended viewing goals? (3) Did the implementation of school-based activities prior to viewing affect outcomes? A quasi-experimental pretest/posttest ... »
  • Summative Evaluation of "Everest": Adult Audience Study
    Date: 05/25/1998
    Resource Category: Summative
    The summative evaluation focused on four major outcomes: (1) to what extent did the film appeal to adult viewers? (2) to what extent did the film achieve its intended viewing goals? (3) what did viewers perceive that they learned from the film, if anything? (4) did viewing the film influence the audience beyond the museum visit? A quasi- ... »