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Displaying Results 71 - 80 of 96
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    This paper discusses how numerous methods and theories from sociological and anthropological research are applicable and useful in museum settings. These concepts can provide clues to new approaches to audience development and exhibit design. This paper relates to papers written by Dr. Adrian Aveni and Dr. Jeffrey Bonner featured earlier in this ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    This paper begins with a discussion of what is meant by the "anthropological perspective" and then demonstrates how the unique viewpoint of anthropology can cause evaluators to rethink what is interpreted in the museum context and on how it is interpreted. Secondly, this paper presents an example of how the subject matter of anthropology can ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    This paper focuses on the group context of visitor behavior. It includes an introduction of a simple model of behavior that describes how human behavior is influenced by group memberships, which is central to thinking in sociology and compatible to thinking in psychology and anthropology. Suggestions on how this model can be applied to visitor ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    In this paper, Harris H. Shettel, Chair of the AAM Visitor Research & Evaluation Standing Professional Committee, discusses the meaning and importance of research and evaluation as two distinct terms that often share some of the same elements. Shettel elucidates this position by examining some of the ways these terms have been used by others ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    This paper is discusses the role of the evaluator during the exhibit planning process. Using an exhibit planned by the Memphis Museum System, "Mr. Crump's Memphis," this paper will elucidate the evaluator's role in exhibit planning, particularly in helping the planning team determine, articulate, and maintain clear exhibit goals, which translate ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    This paper is a summary of presentation and panel discussion at the 1990 Visitor Studies Conference held in Washington, D.C. This discussion between evaluators and educators focused on their commitment to visitors and to understanding why visitors do or do not enjoy museum visits. Participants discussed different ways to define and quantify ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    In this paper, Word Craft's Chris Parsons examines the question, "Is an exhibit's goal to change visitor behavior?" Parsons also proposes a way to develop so the goal is change through two methods: (1) defining who our visitors are; and (2) developing clearly stated behavioral objectives when planning new exhibits. This discussion can be applied ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    The intent of this paper is to offer an introduction to this volume and to (hopefully) place the 1990 Visitor Studies Conference held in Washington, D.C., in the perspective of the general field of visitor studies. About 300 professionals from all over the world participated in the 1990 Conference, an increase from 175 attendees the year before. ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    In this article, Marilyn Hood of Hood Associates debunks seventeen common misconceptions held by museum professionals. Topics include visitor behavior, visitation trends, and evaluation methods. ... »
  • Date: 01/01/1991
    Resource Category: Peer-reviewed article
    In this article, Jeff Hayward of People, Places & Design Research discusses four common misconceptions about visitor research and evaluation. This article is adapted from an article published in "Children's Environments Quarterly" in 1987. ... »

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