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  • Date: 02/09/2017
    Resource Category: Mass Media Article
    At the entryway to Chicago Children’s Museum (CCM), a vibrant collection of nearly 400 self-portraits greets visitors, proclaiming, “We are Chicago Children’s Museum.” The faces of children, teachers, community leaders, parents, and caregivers from a variety of backgrounds are intermingled with mirrors so that all visitors are reflected in the ... »
  • Date: 03/01/2009
    Resource Category: Mass Media Article
    In this article, Eleanor Kulin, director of special projects at the Gulf Coast Exploreum Science Center, describes her experience as "My BodyWorks" project manager and the process of developing a new gallery on health for the science center that serves families in Mobile, Alabama as well as visitors from throughout the Gulf Coast. Kulin outlines ... »
  • Date: 01/30/2009
    Resource Category: Mass Media Article
    This article describes the research effort of ASTC and Reach Advisors to explore the motivations and engagement levels of visitors to science museums. The team discovered surprising and telling information about mothers who visit with their children. This article explores the survey methodology, key findings including helpful terms to describe ... »
  • Date: 01/01/2009
    Resource Category: Mass Media Article
    In this article, Sue Stocklmayer, director of the Centre for the Public Awareness of Science at the Australian National University, discusses the Science for Mums program that she developed and facilitated. The six-week biology, chemistry, and physics hands-on course for mothers aims at giving them more confidence in talking about science with ... »
  • Date: 03/01/2008
    Resource Category: Mass Media Article
    In this article, Susie Wilkening, a senior consultant with Reach Advisors, discusses findings from a 2007 Association of Children's Museums study about the relevance of U.S. children's museums to their chief audiences: parents and grandparents. Wilkening analyzes this data to better understand parents' perceptions of science centers and their ... »
  • Date: 01/01/2006
    Resource Category: Mass Media Article
    In this article, Jaine Kopp, director of the Bay Area Mathematics Project at the Lawrence Hall of Science, addresses the negative feelings associated with mathematics learning, especially those shared by math educators. Kopp explores how science centers, like LHS, can take an active role in improving the poor image of mathematics. ... »
  • Date: 01/01/2006
    Resource Category: Mass Media Article
    In this article, Suzanne Perin, an exhibit developer at the Museum of Life and Science, discusses how the "Flip It! Fold It! Figure It Out! Playing with Math" traveling exhibit engaged visitors in mathematics exploration within a broad cultural context. Perin explains how the design of this math exhibit does not integrate numbers and formulas ... »
  • Date: 07/01/2005
    Resource Category: Mass Media Article
    In this article, Elizabeth Romanaux, vice president for marketing at the Liberty Science Center, discusses a marketing strategy shift from hiring advertising firms on retainer to creating ads in-house. Romanaux explains how this change has benefited the Liberty Science Center through improved attendance and increased revenue. ... »
  • Date: 05/01/2005
    Resource Category: Mass Media Article
    In this article, Satoko Inoue, project coordinator in the International Development Division at the National Museum of Emerging Science and Innovation (Maraikan) in Tokyo, Japan, explains their unique efforts to engage mothers and other adult females in educational science experiences. Inoue discusses the success of this program and how they are ... »
  • Date: 05/01/2005
    Resource Category: Mass Media Article
    In this article, Dave Taylor, principal of AHHA Museum Services and former director of exhibits at Pacific Science Center, discusses his research on how males and females learn science differently in out-of-school settings, particularly science centers. Taylor theorizes that this gender gap is the result of the way society socializes children, not ... »

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