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  • Date: 11/01/1993
    Resource Category: Peer-reviewed article
    In this article, VSA President Harris Shettel examines some of the issues that are relevant to the continued growth and development of the field of visitor studies. Shettel presents these issues in the form of questions and shares his answers about the status of exhibit evaluation, the flaws of traditional visitor evaluation, etc. ... »
  • Date: 11/01/1993
    Resource Category: Peer-reviewed article
    In this article, David Scott, Ph.D. provides a summary of an importance-performance appraisal of the Cleveland Metroparks Zoo in Cleveland, Ohio. The attributes selected for appraisal included a variety of service attributes. ... »
  • Date: 11/01/1993
    Resource Category: Peer-reviewed article
    In this article, Jacksonville State University's Amy Cota and Stephen Bitgood share findings from a study of label content, specifically the effects of length and sequence. Researchers aimed to answer the following questions: (1) If the entire label is read, will retention of information be related to the length of the text? and (2) When ... »
  • Date: 09/01/1993
    Resource Category: Peer-reviewed article
    In this article, Harris Shettel, museum evaluation consultant and President of the Visitor Studies Association (1991-1993), discusses the state of the field of visitor studies and makes predictions about and recommendations for the future. This paper was part of a panel discussion, "A Look To The Future," that was scheduled as the final session of ... »
  • Date: 09/01/1993
    Resource Category: Peer-reviewed article
    In this article, Barbara A. Birney of Interpretive Planning in Nuce discusses findings from a 1988 study of 12-year-old children's perceptions of their social experience in musuems and zoos. Birney found that children associated visiting museums and zoos with their parents with a lack of control over their own learning experience. ... »
  • Date: 05/01/1993
    Resource Category: Peer-reviewed article
    This article provides a summary of William Whyte's 1988 book about Whyte's research studying outdoor city spaces (plazas, parks, streets) as well as key quotes from the book. ... »
  • Date: 05/01/1993
    Resource Category: Peer-reviewed article
    In this article, Marilyn G. Hood, Ph.D., of Hood Associates, discusses African-American attendance and non-attendance at art museums. Hood presents findings from focus groups and individual interviews used to better understand African-American feelings about and perceptions of art museums, which she divides into internal dimensions and external ... »
  • Date: 05/01/1993
    Resource Category: Peer-reviewed article
    In this article, John H. Falk, Ph.D., of Science Learning, Inc., discusses leisure decisions influencing African-Americans use of museums. Falk cites findings from two research studies that investigated the relative importance of a variety of critical variables postulated at possible reasons for the under-utilization of museums by African- ... »
  • Date: 05/01/1993
    Resource Category: Peer-reviewed article
    In this article, Jacksonville State University's Stephen Bitgood describes a study that investigated the impact of a museum visit on university students. Bitgood's report focuses on the racial similarities and differences in the students' responses. ... »
  • Date: 05/01/1993
    Resource Category: Peer-reviewed article
    In this article related to evaluation and multicultural audiences, Jacksonville State University's Stephen Bitgood presents a "progress report" on a visitor center and environmental education project in Puerto Rico that is being designed to serve both the local Puerto rican audience as well as the international visitor. Bitgood shares findings ... »

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