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  • Global Warming’s Six Americas: A Science Museum of Minnesota Audience Segmentation Analysis
    Date: 01/01/2011
    Resource Category: Evaluation Reports
    Using an instrument developed by the Yale Project on Climate Change and the George Mason University Center for Climate Change Communication, The Science Museum of Minnesota conducted a survey of their visitors to learn about their visitors' attitudes toward global warming. Based on the results of this survey, Science Museum of Minnesota visitors ... »
  • Communicating Climate Change 2009 Audience Research Results
    Date: 10/01/2009
    Resource Category: Evaluation Reports
    Communicating Climate Change (C3) is a National Science Foundation (NSF) funded project to foster innovative partnerships between research centers, the media, and science centers. David Heil & Associates, Inc. (DHA) is providing front-end, formative, and summative evaluation for the project. This report summarizes findings from Year 1 audience ... »