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COMMUNITY:
Mass Media Article

Scaling up communication of scientific information to rural communities

September 21, 2005 | Media and Technology, Public Programs
A wide gap exists between what scientists and rural farmers know. The rapid advancements in digital technology are likely to widen this gap even further. At the farmers' level, this knowledge gap often translates into poor and inefficient management of resources resulting in reduced profits and environmental pollution. Most modern rice cultivars can easily yield more than 5 tons per hectare when well managed, but millions of farmers often get less than 5 tons using the same production inputs.

TEAM MEMBERS

  • K.L Heong
    Author
    International Rice Research Institute (IRRI)
  • M.M Escalada
    Author
    Leyte State University
  • Citation

    ISSN : 1824-2049
    Publication Name: Journal of Science Communication
    Volume: 4
    Number: 3
    Resource Type: Reference Materials
    Discipline: Ecology, forestry, and agriculture | Technology
    Audience: General Public | Scientists
    Environment Type: Media and Technology | Websites, Mobile Apps, and Online Media | Public Programs | Citizen Science Programs
    Access and Inclusion: Rural

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