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Peer-reviewed article

The Process and Effects of Word-of-Mouth Communication in a Museum Setting

January 1, 1991 | Exhibitions
This paper discusses the first exploratory study that assessed word-of-mouth accuracy and influence in a museum setting and the application of this subject to the practice of public relations. The study was conducted in 1988 and 1989 at Henry Ford Museum/Greenfield Village as the basis for a public relations graduate thesis, and was intended to be a starting point for developing methodologies to make qualitative assessments of museum word-of-mouth.

TEAM MEMBERS

  • G. Donald Adams
    Author
    Henry Ford Museum and Greenfield Village
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 3
    Number: 1
    Page Number: 165-179
    Resource Type: Research Products
    Discipline: Education and learning science | History/policy/law | Technology
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits

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