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Peer-reviewed article

Non-Visitor Research: An Important Addition to the Unknown

January 1, 1997 | Exhibitions
In this paper, Hermann Schafer of Haus der Geschichte, the museum of contemporary history of Germany, discusses the value of non-visitor research as a public relations strategy. Schafer shares findings from an independent study of non-visitors.

TEAM MEMBERS

  • Hermann Schafer
    Author
    Haus der Geschichte der Bundesrepublik Deutschland
  • Citation

    ISSN : 1064-5578
    Publication Name: Visitor Studies
    Volume: 9
    Number: 1
    Page Number: 195
    Resource Type: Research Products
    Discipline: Education and learning science | History/policy/law
    Audience: General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Exhibitions | Museum and Science Center Exhibits

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