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Summative

The Impact of FETCH! on Children's Perceptions of Science and Science Careers

August 9, 2007 | Media and Technology
In June of 2007, American Institutes for Research (AIR) conducted two focus groups to support WGBH in gathering feedback from children aged 7-10 on the FETCH! television program. The main objective of the focus groups were to: 1) gain insight into children' previous perceptions of scientists and whether or not such perceptions related to the demographic composition of the groups or informed their perception of scientists and scientific careers, and 2) determine how FETCH! supports or challenges these perceptions and how the seres might be enhanced to inspire children to consider careers in science. The focus groups were conducted on Wednesday, June 6 and Thursday, June 7 at AIR's facility in Concord, MA. The appendix of this report includes a consent form and focus group script (interview protocol) used in the study.

TEAM MEMBERS

  • CP 2021
    Evaluator
    American Institutes for Research
  • Christopher Bransfield
    Evaluator
    American Institutes for Research
  • Susan Tan
    Evaluator
    American Institutes for Research
  • WGBH
    Contributor
  • Citation

    Funders

    NSF
    Funding Program: ISE/AISL
    Award Number: 0714741
    Funding Amount: 2550000
    Resource Type: Research and Evaluation Instruments | Interview Protocol | IRB/Consent Form | Evaluation Reports
    Discipline: Education and learning science | Nature of science
    Audience: Elementary School Children (6-10) | Museum/ISE Professionals | Evaluators
    Environment Type: Media and Technology | Broadcast Media

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