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Project Descriptions

Full-Scale Development: Secrets of the Universe

September 15, 2013 - August 31, 2017 | Exhibitions, Media and Technology

This research and development project would inform and engage audiences (especially middle school age girls) about the fundamental research under investigation at the Large Hadron Collider (LHC) at CERN in Geneva, Switzerland. A research plan and summative evaluation will fill a gap in what is known about the public's perception and understanding of the LHC/particle physics and include studies on girl's interest and engagement. Deliverables include a 40 minute giant screen film (3D/2D), full dome planetarium film, an interactive theater lobby exhibit, website, mobile app, materials and professional development workshops for educators. The giant screen film will use scientific visualizations and artistic interpretation to reveal compelling scientific stories recreating conditions following the Big Bang and the discovery in 2012 of the Higgs boson. CERN is providing unprecedented access to the collider and particle detectors including filming inside the 17 mile long underground tunnel while it is closed for upgrades in 2013-2014. There are 8 partner science museums (7 with planetariums) that will show the film/exhibit and serve as sites for research, evaluation, and outreach to underserved audiences ( Adventure Science Center, Carnegie Science Center, The Franklin Institute, Liberty Science Center, OMSI, Orlando Science Center, the Smithsonian, and the St. Louis Science Center). Additional distribution/marketing channels include giant screen theaters, planetariums, DVD, and social social media. Launch is targeted for 2016. Learning outcomes will focus on increasing awareness and interest in the LHC and increasing young people's engagement and excitement about the nature of scientific discovery. The research on girl's engagement and interest in physics will fill a gap in field. The project deliverables are projected to reach large audiences through national distribution of the giant screen film, the planetarium show, the exhibit, 3D/2D Blu Ray and DVDs, and access on computers, tablets, and other mobile devices.

Funders

NSF
Funding Program: ISE/AISL
Award Number: 1322527
Funding Amount: 618581

TEAM MEMBERS

  • Mark Kresser
    Principal Investigator
    K2 Communications, Inc.
  • Stephen Low
    Co-Principal Investigator
  • Dale McCreedy Head SHot
    Co-Principal Investigator
    The Franklin Institute
  • Manuel Calderon de la Barca
    Co-Principal Investigator
    University of California Davis
  • 2013 06 04 B Flagg Photo
    Evaluator
    Multimedia Research
  • Discipline: Education and learning science | Nature of science | Physics
    Audience: Evaluators | General Public | Middle School Children (11-13) | Museum/ISE Professionals
    Environment Type: Exhibitions | Museum and Science Center Exhibits | Media and Technology | Broadcast Media | Films and IMAX | Planetarium and Science on a Sphere | Websites, Mobile Apps, and Online Media
    Access and Inclusion: Women and Girls

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