In this paper, Word Craft's Chris Parsons examines the question, "Is an exhibit's goal to change visitor behavior?" Parsons also proposes a way to develop so the goal is change through two methods: (1) defining who our visitors are; and (2) developing clearly stated behavioral objectives when planning new exhibits. This discussion can be applied to educational programs as well.
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Citation
ISSN
:
1064-5578
Publication Name:
Visitor Studies
Volume:
3
Number:
1
Page Number:
17-19
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