Effective Chemistry Communication in Informal Environments

Date: 
Friday, March 11, 2016
Resource Type:
Report | Reference Materials
Environment Type: 
Media and Technology, Public Programs, Professional Development, Conferences, and Networks, Exhibitions, Informal/Formal Connections
Audience: 
Administration/Leadership/Policymakers | Museum/ISE Professionals | Scientists | Evaluators | Learning Researchers
Discipline: 
Chemistry | Education and learning science
Organization:
National Academies of Sciences, Engineering, and Medicine
Description or Abstract: 

Chemistry plays a critical role in daily life, impacting areas such as medicine and health, consumer products, energy production, the ecosystem, and many other areas. Communicating about chemistry in informal environments has the potential to raise public interest and understanding of chemistry around the world. However, the chemistry community lacks a cohesive, evidence-based guide for designing effective communication activities. This report is organized into two sections. Part A: The Evidence Base for Enhanced Communication summarizes evidence from communications, informal learning, and chemistry education on effective practices to communicate with and engage publics outside of the classroom; presents a framework for the design of chemistry communication activities; and identifies key areas for future research. Part B: Communicating Chemistry: A Framework for Sharing Science is a practical guide intended for any chemists to use in the design, implementation, and evaluation of their public communication efforts.

Funder(s): 
NSF
Funding Program: 
AISL
Award Number: 
1238273
Citation
DOI:
10.17226/21790
ISBN:
978-0-309-43808-7
ISBN:
978-0-309-37752-2

Team Members

Teresa FrybergerTeresa FrybergerPrincipal Investigator

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