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COMMUNITY:
Audience Study

City Value Study

September 21, 2011 | Public Programs, Exhibitions
Conceived as part the Denver Evaluation Network, the City Value Study sought to understand whether people visiting one of the cultural institutions in the Network valued that museum. Further, participants were asked to explain, in their own words, more about why they valued that particular institution; what that museum offered themselves, their family, and their community; and what other leisure options they had considered for the day. Following these interview questions, administered by DMNS Research Assistants, each respondent completed a short, demographic questionnaire. Data collection took place on either a Wednesday/Thursday and a Saturday/Sunday at each institution. DMNS Research Assistants worked four-hour shifts and there were no free-days during data collection. RAs followed a random sampling protocol (every 3rd adult visitor) where the traffic volume allowed them to do so, other times they achieved a representative sampling by approaching every visitor. The instrument was administered as people entered the museum. Data collection at DMNS took place on Wednesday, September 21st and Saturday, September 24th. T-Rex Encounter, a bilingual exhibition, was open in Phipps Gallery. The appendix of this report includes the interview instrument used in the study.

TEAM MEMBERS

  • 2013 07 11 Trainer Laureen
    Evaluator
    Denver Museum of Nature & Science
  • Denver Museum of Nature & Science
    Contributor
  • Citation

    Resource Type: Research and Evaluation Instruments | Interview Protocol | Evaluation Reports
    Discipline: Education and learning science | General STEM
    Audience: Adults | General Public | Museum/ISE Professionals | Evaluators
    Environment Type: Public Programs | Museum and Science Center Programs | Exhibitions | Museum and Science Center Exhibits

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