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Mass Media Article

Can 90 Seconds of Science Make a Difference?

November 1, 2005 | Media and Technology
This article summarizes summative evaluation of the impact on public radio listeners of Earth & Sky, a short-format science radio program airing daily on more than 1,000 commerical and public radio stations in the U.S. as well as on satellite and Internet radio outlets. Earth & Sky’s goals are to make science accessible and interesting and to increase science literacy by providing daily doses of science to listeners with a range of science backgrounds, knowledge and interest. Subsequent to listening to Earth & Sky, the producers hope listeners may be motivated to turn to other sources of science information such as the Internet, books, museums, and television programs to learn more about covered topics.

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  • 2013 06 04 B Flagg Photo
    Evaluator
    Multimedia Research
  • Citation

    Publication Name: Informal Learning Review
    Volume: November/December 2005

    Funders

    NSF
    Funding Program: ISE
    Award Number: 0128985
    Resource Type: Reference Materials | Evaluation Reports | Summative
    Discipline: General STEM | Geoscience and geography | Space science
    Audience: General Public | Museum/ISE Professionals | Scientists | Evaluators
    Environment Type: Media and Technology | Broadcast Media | Websites, Mobile Apps, and Online Media

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